Market Outlook: Shifting Focus to Underserved Opportunities

After two outstanding years of performance, the equity markets are faced with the inevitable “brave faces,” who cite all the reasons a third year of outsized performance is likely. At Goodreid our approach is somewhat different. The spectacular returns of 2023 and 2024, while welcomed, resulted in valuations moving to the higher boundaries of historical levels. While not alarming, they are uncomfortably elevated.

What solves this discomfort? A strong economic backdrop which yields healthy corporate profits and an average year of market performance. To state the obvious, you can’t have an average equity return of eight to 10 per cent, with every year above that average. But just because our desired outcome is for an average market performance, don’t get the idea that we’re not aiming to outperform the averages. As has been well documented, a narrow group of tech stocks, often called the “Magnificent Seven” have been behind the great performance of the last couple of years. The other 493 stocks in the S&P 500 Index have lagged, and on the flip side, they also trade more cheaply: in fact, three to four times below the market in terms of price to earnings multiple. In 2025, this is where the opportunity lies. Not that we suggest abandoning those great companies that comprise the Magnificent Seven, just underweight them. At Goodreid we are already positioned in that way.Gordon Reid's Top Picks: Broadcom, Booking Holdings, McKesson Corp. and UberBooking’s earnings will likely push through $200 per share in 2025, amazing growth for a company that 15 years ago made less than $10/share in a good year. The valuation on this growth company has expanded the mid 20s price to earnings, in our opinion deserved by their relentless drive to excellence. Generative AI is now being adopted and should improve margins.McKesson’s earnings predictability and reasonable valuation make it a stable and productive component of any portfoli

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