B.C. Business Council Launches 'Stay with B.C.' Campaign to Counter Outward Migration

VANCOUVER — The Business Council of British Columbia has launched an awareness campaign to counter the province's rising outward migration to Alberta. The business advocacy group says its 'Stay with B.C.' campaign is placing advertisements on billboards and transit stops, as well as online, in cities such as Vancouver, Victoria, Kelowna and Prince George, urging residents to think twice before moving to Alberta for economic or other reasons.

Council president Laura Jones says the campaign is inspired by the 'Alberta is Calling' campaign launched in 2022, targeting skilled workers in other provinces with financial incentives and promises of better affordability at a comparable lifestyle. Data released by Statistics Canada in April, say B.C. lost more people than it gained in interprovincial migration in 2023 for the first time in more than a decade, with a net loss of 8,624 people to other Canadian jurisdictions. Alberta reported a gain of 55,000 — the biggest interprovincial increase recorded since tracking began in 1972 — and it was the most popular Canadian destination for those leaving B.C. Jones says that while the 'Stay with B.C.' campaign 'doesn't have all the answers' on stemming the population flow, it has the potential to spur conversations among people who are considering a move. The advertisements are designed to look like an incoming cellphone call or an online dating profile from Alberta, with messages prompting readers to reconsider answering or 'swiping right' — a term for accepting someone on a dating app. 'We've all heard those Alberta's Calling ads, and also Invest Alberta is being pretty assertive right now and they've opened an office in British Columbia,' Jones says. 'So, we thought this would be a way to put the focus on a strong economy while having a little fun. 'It's a very serious topic,' she says. 'We want young people to see a future in the provinc

Brasil Últimas Notícias, Brasil Manchetes

Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.

B.C. Business Council Launches Counter Campaign to Alberta's 'Stay With B.C.'The Business Council of British Columbia is fighting back against the growing number of residents moving to Alberta by launching a new campaign to encourage people to stay in the province.
Fonte: TerraceStandard - 🏆 24. / 68 Consulte Mais informação »

B.C. Business Council Launches 'Stay With B.C.' Campaign to Counter Outward MigrationThe Business Council of British Columbia is fighting back against the province's rising outward migration to Alberta with a new awareness campaign.
Fonte: CBCCalgary - 🏆 78. / 51 Consulte Mais informação »

B.C. Business Council Launches 'Stay with B.C.' Campaign to Counter Outward MigrationThe Business Council of British Columbia has launched an awareness campaign called 'Stay with B.C.' to address the growing number of residents leaving the province for Alberta. The campaign utilizes billboards, transit stops, and online advertisements to encourage people to reconsider moving.
Fonte: timescolonist - 🏆 15. / 75 Consulte Mais informação »

B.C. Business Council Launches Counter Campaign to Alberta MigrationThe Business Council of British Columbia has launched a campaign to encourage residents to stay in the province amid rising migration to Alberta.
Fonte: timescolonist - 🏆 15. / 75 Consulte Mais informação »

B.C. Business Council Launches Campaign to Counter Outward Migration to AlbertaThe Business Council of British Columbia has launched a new campaign called 'Stay with B.C.' to address the growing trend of residents moving to Alberta. The campaign utilizes billboards, transit ads, and online platforms to encourage people to reconsider their move, highlighting B.C.'s strong economy and quality of life. This initiative comes in response to data revealing a net loss of 8,624 people from B.C. to other provinces, particularly Alberta, in 2023.
Fonte: PGCitizen - 🏆 65. / 51 Consulte Mais informação »

B.C. Business Council Launches Campaign to Counter Outward Migration to AlbertaTo address the growing trend of British Columbians moving to Alberta, the Business Council of British Columbia has launched a campaign encouraging residents to stay. The campaign aims to spark conversations and highlight the province's economic strengths.
Fonte: BurnabyNOW_News - 🏆 14. / 77 Consulte Mais informação »