► The two were already working together on techAfter many rumours and discussions, Nissan and Honda have officially announced that they have signed a memorandum of understanding to discuss ‘business integration.’
Since then, though, the two car brands acknowledge that ‘the business environment for both companies and the wider automotive industry has rapidly changed, and the speed of technological innovation has continued to accelerate.’ These are just talks, however – the merger hasn’t happened yet.in order to stabilise its business as Renault – its major Alliance partner – sells down its share in the Japanese brand.
‘Additionally, Nissan and Honda can aim to further contribute to the development of Japan’s industrial base as a “leading global mobility company” by integrating Nissan and Honda’s four-wheel-vehicle and Honda’s motorcycle and power products businesses, enabling the brands of both companies to become more attractive and to deliver more attractive and innovative products and services to customers worldwide.
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