The Dame Traveler Instagram creator on how she built her business - Business Insider

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The Dame Traveler Instagram creator on how she built her business - Business Insider
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The creator of a wildly popular travel Instagram account explains how she built a following of over half a million and how much she charges to partner with brands like HotelTonight (by j_wellemeyer)

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"I was so excited to go, but I couldn't convince any of my friends to go with me," Yakoub remembered. Nervous about traveling across the world alone, Yakoub almost canceled her trip. "I thought, I can't go all the way to Africa by myself," she said. But she ultimately changed her mind. "If I don't do it now, I'm never going to do it," she recalled thinking.

"I started realizing that people are not really reading magazines anymore; they're not really watching commercials anymore," Yakoub said. "Instagram is really becoming a place where people are planning their vacations and travel.

Every day, she looks through the #DameTraveler hashtag, adds the photos she likes to her Dropbox, plans her Instagram grid — the order or setup of her posts — on a separate app, and then uploads one photo at around noon EST.

 

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