SAN FRANCISCO - Facebook Inc is setting up a new engineering team in Singapore to focus on its lucrative China advertising business, according to three people familiar with the effort, even as chief executive Mark Zuckerberg ramps up criticism of a country that blocks the social network.
One source described the team as being in the"tens" of people, with Hao Xu, a nearly nine-year veteran of Facebook who previously worked in the Growth unit, managing the effort, according to his LinkedIn profile. Zuckerberg once hoped Facebook could find a way to operate its social network in China, making a high-profile visit to the country in 2016 and vowing to learn Mandarin. Product managers went on"knowledge-exchange" trips to China, swapping expertise on app features and advertising tools with counterparts at companies like Tencent and Alibaba, one source said.
NEXT PHASE OF GROWTH ByteDance, the parent company of social media sensation TikTok, used Facebook's advertising tools to do exactly that. Now looking to smaller Chinese companies to grow sales, Facebook must ease access to its advertising tools and reassure customers worried about the political dynamics.
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