Square has increased its instant transfer fees in a move that could jump revenue - Business Insider

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Upping fees is likely a revenue play for Square as it looks to accelerate growth and move its seller base upmarket:

in double digits but decelerating, and the brand just posted its second-ever profitable quarter, driven by the merchant segment as well as SSR.

The move could also push customers to Square Card. Square noted that its stored value debit card offering will remain a free, instant transfer opportunity. As a result, Square Cash users who don't want to pay the increase might apply for the card, in turn growing usage of that product, which is seeing a "meaningful uplift," and further boost SSR results.

But becoming a more expensive service will likely shift Square's merchant relationships. There's definitely demand for instant transfers, among both consumers and businesses, making it something users are likely willing to pay for. could push some sellers away from Square and toward less expensive providers.

Though instant transfer is optional, the move could also impact consumers using the Cash App, which indicates that Square might use other features as draws to the service. On the consumer side, where the change

 

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