Sony's "Bad Boys for Life" is dominating the four-day Martin Luther King Jr. Day holiday weekend.
The movie will have brought in $68.1 million by Monday, the second-best opening ever for the weekend, behind "American Sniper."Universal's "Dolittle" did better than industry projections, but the $175 million-budgeted movie is still only estimated to make $30 million by Monday.If I told you the "Bad Boys" franchise would be the first big moneymaker of 2020 you would think I was a crazy.
But Sony has pulled it off, as the third movie in the franchise has brought in an estimated $59.1 million as of Sunday and by Martin Luther King Jr. Day on Monday the movie is on pace to bring in $68.1 million. That's the during the four-day holiday weekend, passing the Ice Cube/Kevin Hart comedy "Ride Along" . Clint Eastwood's "American Sniper" is still number one with $107.2 million.The $68.1 million figure blows away the opening weekend "Bad Boys II" had in 2003 , and surpasses the total domestic cume of the first "Bad Boys" in 1995 .
It's the rare dated IP to find box office glory, though Sony has a better batting average than most. The studio is also finding success with its revamp of the "Jumanji" franchise. After 2017's "Jumanji: Welcome to the Jungle" brought in
Will remains the benchmark 😋