There is a tendency in SA to think of the business of film as the production of film. This thinking is erroneous.
In the film business, that outlet is the cinema. If you cannot generate box-office returns that allow you to make enough money to make another movie, you would never make another movie in any mature movie industry anywhere in the world. This, in essence, means there is no SA movie business yet. On the contrary, SA is crawling with grant-dependent film producers who mistakenly believe they are independent. In a way this is not their fault.
The total South African box-office gross revenue has been growing at a steady 4%, year in, year out — from R773m in 2010 to R1.3bn in 2018 — and this trend is set to continue. South Africans love going to the cinema and are loving it more every year. Sadly, though, they are not showing this love to locally produced films. Of the R1.3bn South Africans paid to see films in 2018, only R50m went to South African filmmakers.
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