VCs Matt Murphy and Santi Subotovsky talk about WeWork's collapse - Business Insider

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WeWork's collapse is already shaking up the venture capital business and could be felt for years to come, say tech insiders

. They would focus on companies' return on investment — if the startup spent $1 today to attract a new customer, how long would it take for the company to recoup that dollar from the revenue it got from the customer.

That's starting to change in the wake of the WeWork debacle and the struggle that other high-profile startups have had. "There's less hubris and more humility coming back into the business," he said. WeWork shows that "even high-fliers can have a rough time if they're not well-managed."

 

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