Why losing Kobe Bryant felt like losing a friend or a relative - Business Insider

Many people felt themselves deeply affected by Kobe Bryant's recent death — even though most never met him.

Hirt sees three main reasons for this: Parasocial bonds, where people develop one-way relationships that they feel intimately connected to, often through social media; the "what if" factor, making the death feel more random; and the reminder of our own mortality.On the afternoon of Jan.

. I was astonished at how quickly fans' attention switched from the game to utter shock and disbelief at the news of Bryant's passing.Sure, we might expect the basketball world to grieve the passing of one of its all-time greats. But grief came from all corners. The Grammy Awards featured

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