A luxury cigar company from Mozambique is looking to challenge Cuba - Business Insider

Workers for Bongani hand-roll 10,000 cigars every month with locally grown tobacco.But the company may have a hard time breaking beyond Africa's borders.In the world of cigars, machine-made can only get you so far.Though Cubans have the best reputation around, one African cigar brand is hoping to pose some competition.

Using tobacco grown locally in Mozambique and wrappers imported from Cameroon, Bongani workers hand-roll 10,000 cigars every month. Moukheiber is aiming to corner both a growing African middle class as well as the global cigar and cigarillo market. in the next five years, with an anticipated annual growth of 3.1%.

Bongani cigars are priced around 10% less than the equivalent Cuban, with its standard smoke selling for around $13. Founded in 2016, the company has made footholds across sub-Saharan Africa and is looking to expand further, hoping to eventually reach the US."We are now in about 300 test points across those markets, across South Africa, Mozambique, Kenya and we're going to double that the moment we step into Nigeria, if not more.

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Business Insider is seeking nominations for 2020 Logistics Disruptors - Business InsiderBusiness Insider is publishing its inaugural Logistics Disruptors list. And we want to hear from you.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Super Bowl LIV highlights NFL's pay-TV power - Business Insider - Business InsiderSuper Bowl ad prices hit new heights this year, and along with the more expensive ads, viewership rebounded to 102 million across all platforms.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Newsticker - News & Tipps von Business Insider DeutschlandTrending: Big Tech companies are getting older but they can still learn new tricks Is that fortnite. RIP old fornite map. Fortnite really streching for advertising
Source: BusinessInsider - 🏆 729. / 51 Read more »

Two Viacom alums formed new marketing services company called Known - Business InsiderTwo Viacom alums are combining with an award-winning creative agency to challenge Madison Avenue and are already pulling in $100 million in revenue
Source: BusinessInsider - 🏆 729. / 51 Read more »

Deliverr used this pitch deck to raise $40 million to challenge Amazon - Business InsiderThe 25-year-old founder of startup Deliverr used this pitch deck to raise $40 million to challenge Amazon by helping online retailers offer free shipping
Source: BusinessInsider - 🏆 729. / 51 Read more »

How the cofounders of baby-food company Yumi raised $8 million - Business InsiderThe exact strategies that helped a former analyst and journalist raise $8 million for their organic baby-food company from billion-dollar brand names like Uber and Sweetgreen (by RobinMadell)
Source: BusinessInsider - 🏆 729. / 51 Read more »