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How founders and investors can capitalize on the parenting market - Business Insider

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There's been a revolution in parenting driven by millennials having kids later in life, and it's a huge economic opportunity for investors and founders (by Nico_Bossi)

Nico Bossi is an entrepreneur with a background in investment banking at Citigroup and COO of Verasity Worldwide, as well as the founder of two investing and media companiesHe always thought he would have kids at a young age, but unexpected circumstances led him to align with the common trend of having kids later.

Bossi said that there are ways companies can capitalize on the delayed parenting strategy, like making what used to be considered luxury childcare techniques accessible to everyone.I grew up in Italy, just outside Rome, and I always thought I'd become a young father. I pictured myself kicking a ball around the yard with my children and taking them with me to watch AS Roma, our hometown soccer team — a pep in my step all the while, my parenting skills bolstered by the buoyancy of youth.

When I emigrated to America after high school, I maintained both my hope and my expectation that I'd be a young father. Things started according to plan when I met and married. Yet as it tends to do, life threw us a curveball. Due to illness, we were unable to start a family right away, as we'd hoped. This was frustrating and scary. However, due to the amazing progress in fertility medicine, we were able to "bank" our luck.

 

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