State Farm has reinstated its iconic 'good neighbor' brand positioning - Business Insider

This story requires our BI Prime membership. To read the full article,Insurance giant State Farm is bringing back its iconic tagline "Like a Good Neighbor, State Farm is There."

State Farm said it's also spending more ad dollars on streaming platforms, including NBCUniversal's forthcoming Peacock, where it's a launch sponsor.For 45 years, State Farm pitched itself as the "good neighbor" who stands by you when things go wrong — before retiring it in 2016 under its former agency-of-record DDB.

'"We want to make our advertising work as hard as possible for us in this hyper-competitive category," Patty Morris, State Farm's assistant VP of marketing and brand, told Business Insider. "The data and research pointed us toward some of the familiar assets, which caused us to go back to the drawing board and rethink our strategy.

Like a good neighbor...

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

What Americans spend on an engagement ring in each state, ranked from lowest to highest - Business InsiderThe average American spends $7,750 on engagement rings — but people in some states fork over even more than that. Quite politically-(in)correct photos accompanying some of the states. Why do you promote this? Amazing how De Beers & its Madison Ave advertisers convinced naive USAmericans for 115 years that expensive diamonds are a must for engagement & wedding: the bigger the stone, bigger the love! WTF?
Source: BusinessInsider - 🏆 729. / 51 Read more »