Analyzing Tik Tok user growth and usage patterns in 2020 - Business Insider

TikTok is the next frontier in social media not just for influencers, but for marketers and advertisers, as well.The social media app, launched under the name Musical.ly in 2014, has been gaining a dedicated user base, particularly among Gen Z. Chinese media and tech company ByteDance then acquired the app in November 2017 for a reported $1 billion and merged it with a peer app it already owned, called TikTok.

Usage is also growing amongst US teens, the social media platform's key demographic. In a September 2019 survey by YouGov, 2% of US teens ages 13-17 said TikTok was the social media platform they use most often.This growth should only accelerate in 2020, which means the platform is ripe for brands to leverage. TikTok marketing to this point has generated significant returns for advertisers and marketers, due largely to a first-mover advantage. But there's plenty of room in the space.1.

And TikTok's massive engagement numbers, with view counts often numbering in the millions, highlights why the social platform is appealing to marketers. For example, MAC Cosmetics worked with three TikTok influencers in September 2019 for a hashtag challenge ad campaign called #YouOwnIt. Over the six-day campaign, a total of 635,000 videos were created, with an approximate total of 1.6 billion video views.

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

The best Delta credit cards to open in 2020 - Business InsiderUntil April 1, these cards are offering elevated welcome bonuses of up to 100,000 Delta miles
Source: BusinessInsider - 🏆 729. / 51 Read more »

Goldman Sachs: Investors expect to pull $20 billion from hedge funds in 2020 - Business InsiderIt's a foreboding sign for the industry that's seen more funds close than open in the last five years.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Netflix had some of the best recruiters in 2020 workplace poll: Blind - Business InsiderBlind, an anonymous networking app, surveyed its 3 million users and found that Netflix employees think their recruiters are doing a good job. It's a shame they don't have the same quality of employees.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Sony World Photography Awards 2020 Professional shortlisted images - Business InsiderFrom an otherworldly pink lake in Ukraine to a bushfire raging across Australia, these photos capture the lightest and darkest moments of 2019.
Source: BusinessInsider - 🏆 729. / 51 Read more »

T-Mobile-Sprint merger just cleared its last hurdle - Business Insider - Business InsiderThe formation of New T-Mobile amid a time of flux in the US wireless market will have wide-ranging consequences for the US telecommunications space. I have been with t-mobile for 15 years hopefully they won't start acting like sprint or I am gone
Source: BusinessInsider - 🏆 729. / 51 Read more »

WhatsApp Pay is set to roll out to 10 million users in India - Business InsiderWhatsApp Pay has gained permission to roll out to 10 million users in India – setting it up to eventually reach WhatsApp's 400 million users in the country awesome
Source: BusinessInsider - 🏆 729. / 51 Read more »