or compostable cups, but others have been working on a more old-school approach: reusable cups—albeit ones people can still take with them. And now, a couple of these solutions are receiving test runs.
“The ongoing work from the NextGen Cup Consortium provides valuable insights and learnings for all the members, us included, as we continue to explore a variety of ways to better manage our waste and reduce our environmental footprint,” Michael Kobori, Chief Sustainability Officer at Starbucks, said in the announcement.
Muuse CFO Forrest Carroll told me via email that previous trials in Asia, at college campuses, and with Google have seen 90 to 95 percent return rates. He also said that, though the company is so new they aren’t positive about how long their cups can last, they believe each cup can be used thousands of times, and they definitely wear out more slowly than plastic.
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