Author:Fawnia Soo HooUpdated:Oct 15, 2018Original:Aug 23, 2018When I visited both Tokyo and Shanghai earlier this summer, I had a single mission : I wanted to purchase as many pairs of sunglasses — as in ones specially designed to fit Asian faces like mine — as possible.
I fulfilled my goal on my trip — returning with six pairs at a range of price points — since most of the locally-designed optical-wear options in Asia are designed to suit Asian faces, or what we in the U.S. may refer to as "alternative" or "low-bridge fit." Back home, I decided to find out how I can continue growing my collection without tacking on the cost of an international flight to my sunglasses budget.
Founded in 2001 in Japan, the on-trend and accessibly-priced optical brand Jins launched in the U.S. in 2015 with e-commerce and a flagship in San Francisco. The brand is now opening its fifth location in California, and created a "standard fit" line specifically for the U.S. market and, thankfully, brought their "alternative fit" collection Stateside.
Luckily, there seem to be more direct-to-consumer, start-up options gradually popping up, so I'll be watching this space for more alternative fit options Stateside. In the meantime, check out W Concept, a multi-brand e-commerce shop, which features international emerging designers and carries cool, indie eyewear brands hailing from South Korea, like Muzik, Lash and Stephane Christian.
I love the colors.
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