Here’s what to expect if you’re considering it too.When you first have an idea, knowing how to make it come to fruition can feel really overwhelming. You just need to start with a plan of action, you don’t need to actually action it all in the first instance. Sometimes just the task of putting pen to paper, or tapping on a keyboard, is the only way to begin. Empty the contents of your brain on the page and then you have the start of your plan.
Then when you’ve got thoughts about what you’re doing – from the caption on an Instagram post, to a design on a box, or whatever, think about it, and overthink it. It’s the only time I’d encourage overthinking, but unfortunately, just relentlessly going over stuff in your mind is probably the only way to ensure you’re onto a good plan.And really there is no hidden secret, it’s a lot of hard work and choosing what you prioritise with your time.
I also now know that it’s ok to be selective about who you pitch to . If you have a clear vision about who you are as a company, as a brand, what the business is striving for, it can only be in the best interests of success to be true to this. That means some opportunities may just not be right. I have very much learnt how to master having confidence in the word ‘No’. Sometimes the most exciting developments can come from this.
Are they actually females though, or are you choosing fellas who 'identify as woman'? Piss off panderers.