Coronavirus: Facebook's ad business hurt by pandemic but usage grows - Business Insider

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Facebook's ads business is being hurt by coronavirus — even though the lockdown has caused unprecedented usage

But its ad business isn't getting boosted, as much of the activity is on unmonetized services, while advertisers are pulling back due to the pandemic.

The Silicon Valley-based social networking firm is seeing extraordinary traffic on its various apps as users turn to tech to cope during the unprecedented coronavirus lockdowns around the globe, but at the same time its core advertising business is under pressure, the company has said.

But this doesn't necessarily translate into more advertising dollars, which makes up the vast majority of Facebook's revenue.

 

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