A view of Times Square hours ahead of the implementation of 'New York State on PAUSE' executive order as the coronavirus continues to spread across the United States on March 22, 2020 in New York City.Information or irritation? Brand promotion might not seem like the best idea during the coronavirus crisis, with people taking to Twitter to express their annoyance at being sent marketing emails from companies they haven't heard from in years.
"It's a bit like walking down the street at the moment. People are being courteous and walking around each other and giving each other space and not making other people anxious," he said, referring to the social distancing measures governments have put in place – and that's how brands should be with their customers.
"People are watching a lot of telly and it turns out people are buying a lot more newspapers, especially broadsheets, than they were a couple of weeks ago," Henderson said.
Why not?
Good question. Engaging the demographic to plan ahead of the hard times works. There are a lot of things that can be planned. Like getting outside now and then. Plan that also.
Some may be locked in by contract
INSANE!! Not reassuring AT ALL!
Yes, despite others related priorities from consumers, they might get the feeling the life goes on. Boost the morale.
If I see that effin Amazon commercial “saluting” the retail heroes again...
I am still paying for daycare and my kid has been home for almost 6 weeks.
It’s up to the companies if they choose to advertise. No one should tell them how if they can or can’t.
Yes!
They’ve developed that phony softer somber 9/11 tone as they advertise. If they aren’t doing anything to help, they should stay off the air and use their ad budget to keep employees on the payroll
No, take half the ad budget and give it to vendors to ensure continued employment. Take the other half and support the bars and restaurants near HQ that all the employees supported.
Isn't a major problem a lack of advertising? The answer is obviously yes.
I really like the headline of this, but the article is all about how they can still market crap to you.