Google's hardware division needs more than a new chip to take on Apple - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 56 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 26%
  • Publisher: 51%

Business Business Headlines News

Business Business Latest News,Business Business Headlines

Google wants to build a serious hardware rivalry with Apple – but it will take much more than a new chip to fix its messy product strategy

, he downplayed the success of the Pixel 4, suggesting it hasn't been a huge performer for the company.

"Made by Google as a tagline is something that has just come about in the last 18 months, whereas Google has been trying to sell hardware for a very long time," said Rohit Kulkarni, an Alphabet analyst at MKM Partners. "I also think from a regulatory standpoint they are to some degree handicapped, given Android's position in the marketplace," Kulkarni added, referring to Android's current stronghold of over 86% of the global smartphone market. That, he believes, could limit Google's ability to leverage Android's popularity for its own hardware, or otherwise attract attention from regulators.

"I think it's evolving through slow baby steps," said Kulkarni. "If and when they close the Fitbit acquisition I think that will be the third muscle hardware acquisition the company will have taken, [following Motorola and Nest]." As of right now, employees at both Google and Fitbit tell Business Insider that little has changed since the announcement of the acquisition, and will likely remain that way until it is completed.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Might be easier to merge google with apple?

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in BUSİNESS

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

KeyBank uses Google Cloud Anthos and Kubernetes for building apps - Business Insider195-year-old KeyBank explains how a partnership with Google Cloud is helping it build software faster and even take better advantage of Microsoft's and Amazon's clouds too
Source: BusinessInsider - 🏆 729. / 51 Read more »

UPDATE: Apple And Google Will Allow Users To Share Data To Trace Spread Of CoronavirusThe two tech companies will create apps and platforms that will enable contact tracing based on users’ bluetooth signals. BREAKING :- World‘s 1st coronavirus vaccine has been approved in...COVID2019 Great News That's nice
Source: Forbes - 🏆 394. / 53 Read more »