Furloughs and layoffs have begun to hit all the major ad holding companies as the coronavirus pandemic has ground the economy to a halt and led advertisers to cut spending.Omnicom CEO John Wren earlier this week predicted furloughs and staff reductions across many of its agencies.Click here for more BI Prime storiesLayoffs and furloughs began to hit the ad industry's major holding companies due to the economic effects of the coronavirus pandemic.
These people said more than 30 employees were affected, with most placed on furlough but around a dozen laid off. One also said non-billable employees, or those whose hours are not billed directly to clients, were moved to part-time work, and that many took pay cuts."Like everyone across the industry, we've been affected by the global pandemic.
CPB's largest client is Domino's Pizza, but both people said the agency has struggled to win new business over the past year.Omnicom's DDB also went through an unspecified number of layoffs today, according to two people with knowledge of the matter. yesterday there would be furloughs and staff reductions across many of its agencies. Spokespeople for Omnicom and DDB declined to comment., also instituted hiring freezes and senior-level pay cuts and placed more than 3% of New York staff on furlough this week to avoid layoffs, according to a person with knowledge of the matter who is known to Business Insider but spoke on condition of anonymity because they are not authorized to discuss it.
Pretty much if your business model depends on advertising for the next year or so you are screwed. business economics coronavirus advertising
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