'Call of Duty' publisher Activision funding coronavirus drug research - Business Insider

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The company behind 'Call of Duty' says it's funding COVID-19 treatment research while it figures out how to produce video games remotely

Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.The latest "Call of Duty" game produced record sales numbers, even for an annual blockbuster franchise, in the first quarter of 2020.

Activision Blizzard is going so far as to fund clinical trials of coronavirus-fighting drugs, Kotick said. "We're funding trials right now on blood serology tests. We're funding a clinical trial on an antiviral drug that was used in Japan," he said. "If you were to ask me a year ago would we be funding a clinical trial on a drug? I wouldn't even know how I would've answered that question.

For Activision Blizzard CEO Bobby Kotick, the financial gains his company has enjoyed are dwarfed by the human impact of the pandemic. Like many companies, Activision Blizzard moved employees to remote work starting in March. Since then, the company has refocused priorities on employee safety and health, Kotick said."When you think about what is going to be most important for employees and their families going forward, it's going to be: What's the kind of health care that you can provide, and how do you ensure safety in a work environment," he said.

Those suits are a temporary solution awaiting a longer-term one that Kotick said he's implementing company-wide: "We've bought PCR machines, and we have a pathologist who's working with us full-time on how we're going to deploy testing across every different part of our business."

 

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