Every year, it becomes more laughable that podcasts used to be considered a niche media format. Ninety million U.S. consumers listened to podcasts monthly in 2019, a figure up from 73 million in the year prior. predicts this figure to grow to 131 million by 2024 in its newest 36-page special report, “Podcasts Go Boom,” which provides an expansive view of the podcast market and offers forward-looking analysis on the growth prospects for the industry.
Scripted TV is generally much more expensive to produce than a scripted or unscripted podcast, so it’s expected there would be more podcasts out there, but the comparison still helps make clear how big of a mad dash creators have made for podcast riches in recent times. That’s because the 700,000 podcasts figure cited earlier is essentially inflated — it includes podcasts that no longer regularly produce new episodes as well as low quality podcasts that many consumers likely wouldn’t want to listen to anyways.
People with podcasts are exactly like people with babies. They think theirs are special.
but there are still so many books left to steal from and pretend you reported on....
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