under pressure to reduce and renegotiate their subscription contracts. Revenue that software companies thought was locked in for years, is now being cut.
"You are thinking of down scenarios...running every possible variation...at rates so far below what could even been within the imagination a week earlier," he said. "You do have this moment of, how did the world change so fast?" That was another scary moment for him, as he couldn't possibly know what the customers would say about their own IT budgets and what that would imply for their business with Couchbase.
The final thing Cain did to convince investors to open their wallets and make a good offer, was to show a path to future growth. Another opportunity comes from a new shift in strategy. Couchbase is one of the only popular database vendors that hasn't yet launched its own cloud service. Right now, its customers run its database on clouds from vendors like Amazon, Google, Microsoft, or on their own data centers, but they have to manage it themselves.
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