Twitter is testing a new feature that lets users limit or disable replies - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 25 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 13%
  • Publisher: 51%

Business News News

Business Business Latest News,Business Business Headlines

Twitter's new feature could be helpful for brand safety but dampen engagement — and possibly consumer trust

when angry followers are able to directly comment on them. Shutting off replies would solve for these issues, but it would also prevent brands from using the platform to its full potential, functionally turning a brand's Twitter into an announcement board rather than a social medium.

Brands may be better off developing a strategy for replying to negative comments, or directing them to a separate customer service handle, rather than disabling them outright: 80% of respondents to the same study said that when companies choose to reply to negative comments instead, it actually increases their trust.Insider Intelligence analyzes the media and marketing industry and provides in-depth analyst reports, proprietary forecasts, customizable charts, and more.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Twitter is dead ☠️☠️☠️☠️☠️☠️☠️

It reminds me the censorship in YouTube

I'm quite sure a lot of big brand consumer trust is generally in decline. This, coupled with contracting consumer spending, could all conflate quite badly in terms of industry tea leaf reading.

I’m still not sure how I feel about this.

seperti gemboked nya kaskus

i want the same layout on a video as it is youtube.Volume on the left

No. It's optional, and it's not made for brand safety. They even won't use it. It will significantly increase the quality of discussions and threads -- and possibly consumer trust.

The best brand safety is to be an awesome brand.

What trust ?

Hmm dont know about this, it could seriously backfire with fake news spreading with no way of refuting it in replies

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in BUSİNESS

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Inside California's beautifully bizarre Winchester Mystery House - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Twitter tests a feature that will let you control who can reply to your tweets - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. trump must be whining about that too, lol And this isn’t funny a’ll 😩 Like this tweet, I I’ll follow you. Do well to follow back.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Microsoft launches Cloud for Healthcare - Business Insider - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Business Insider presents: Starting Up with Slack cofounder and CTO Cal Henderson - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »