Facebook's partnership with Shopify is a new free tool that helps merchants create a customized online storefront for Facebook and Instagram. Kunal Chopra, chief executive of eTailz, pointed out that the start-up could lose steam if more retailers begin declaring bankruptcies. "There may be multiple bankruptcies, especially in the non-essential categories where that is going to [hurt Shopify].
"Our view is that we are not going back to the pre-COVID normal. You are already seeing significant changes in the retail landscape. You are seeing bankruptcies for major retailers' department stores." But, Chopra said Amazon's long-established infrastructure means Shopify won't snatch a lot of market share in the long-term.
"The other perspective is that that is where consumers are. One of the issues is that Shopify has to direct traffic to its site brand, it has to build that brand presence."
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