Bluemercury CEO Marla Beck on company's personalized retail strategy - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 36 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 18%
  • Publisher: 51%

Business News News

Business Business Latest News,Business Business Headlines

The CEO of Bluemercury explains how her luxury beauty company adapted its innovative, hands-on retail strategy to survive in a digital-first world amid the pandemic

But smaller companies like, who have traditionally prided themselves on offering a more personalized experience, have had to get creative in order to pivot their offerings while most of the country is under lockdown.

"You'd have to go up to each counter and ask for help, or even ask to touch products," she continued. "It was very impersonal."CHANCE YEH/Patrick McMullan via Getty Images The concept was a hit, and today, the retailer can be found in 200 different locations throughout the country. Customers right now, Beck said, are more open to the idea of "natural" skincare than they were in the past. This paved the way for the company to release its M-61 Vitamin C skincare line in 2012, which Beck says has since become one of its most popular items.

All Bluemercury had to do was provide. And it did — provide products, provide beauty experts, provide tidbits of comfort.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in BUSİNESS
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Sweden touts lockdown-free COVID-19 strategy despite high death rate - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. in the no go zones. If this is a marathon then a lot of innocent elderly are still going to die. I don't get it other than it is bordering on genocide? Maybe that's the plan? Rid society of the economic burdens? Ffs Sweden pull yourselves together - I still love you but this process is hard to watch
Source: BusinessInsider - 🏆 729. / 51 Read more »

Stock market bubble forming, cheap strategy to hedge: Bank of America - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »

UK Parliament voices cash infrastructure concerns - Business Insider - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »

The Internet of Medical Things report - Business Insider - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Startup Destiny is helping big companies address social distancing - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Remember, sea-steading super misogynist Peter Thiel is crazy as a loon.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Eventbrite CEO on how the coronavirus pandemic is changing live events - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »