In 2017, as California transitioned from a medical to adult-use market and other states seemed on the cusp of doing the same, venture capital firms and high net worth investors were trying to figure out getting access to a product that had been classified as a Schedule I drug for half a century.
Today, Eaze is trying to become a vertically-integrated cannabis retailer, a move that Eaze CEO Rogelio Choy describes as the company's "second act." But back in 2017, the company's business made money by charging dispensaries a technology fee and providing advertising space, data, and menu placement to brands, per a 2017 pitch deck reviewed by Business Insider.
"I think since the early exuberant days of 2015, 16, and 17, people have had to do a lot of reconciling between what they thought the market would look like and what the market actually supports," the spokesperson said.
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