. All TikTok influencers have worked pro-bono thus far, though Mavrck said it is considering paying creators down the road if the company thinks a particular influencer could have an outsized impact on the campaign.
"We wanted to approach this similar to the famous Ice Bucket Challenge that did so well so many years ago," Stevens said. "You smell something, you can prove whether or not you can smell it, but then you mention or challenge three other people to also do it." "TikTok is well aware of this initiative and what we're trying to do here," Stevens added. "We've collaborated with the social networks to make them aware."Beyond spreading awareness about anosmia as a possible marker for COVID-19, the CancelCovid team hopes to collect data from social-media users on whether they've recently experienced a loss of smell.asking users if they've experienced the symptom.
"We can do things like, by region, see where sense of smell loss is growing and therefore by implication, COVID is growing," Loofbourrow said. "Identify areas where maybe it's coming. That data is useful for researchers and public health folks and people trying to identify the spread."
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