in which the tech titan pledged to be carbon negative by 2030.
As Joppa told Morgan Stanley, Microsoft will reduce its current carbon footprint by half and then use reforestation, soil sequestration and direct air capture to nullify the rest and remove carbon from the atmosphere. But things get more interesting from there. Microsoft can fairly easily mandate that its own business units reduce their carbon emissions and buy energy from sustainable sources.
In addition to being able to sell services that help organizations of all sizes go green, Microsoft and its ecosystem could drive additional benefits that go beyond its immediate impact, Weiss notes. It will become a big buyer, with deep pockets, of new green technologies, helping to drive down their costs and make them more affordable for all.
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