) in which they asked the candidate questions on topics like racial inequality, the value of registering to vote, and what his goals would be as a leader."None of these influencers are paid, and many will tell you this is not even an endorsement," Segar said. "That's what I think is so authentic and awesome about this campaign and this approach. We picked people who have the right voice or the right audience to have a topical conversation.
The Biden campaign's decision to focus on organic posts for its #BidenTownHall campaign is a notable departure from the last high-profile political influencer-marketing effort to draw media attention during the 2020 election.to post sponsored content on Instagram in an effort to promote his presidential campaign.the candidate took to hire micro influencers — was an attempt to connect with a younger audience on social media through influencer marketing.
Segar said including paid influencer posts in political campaigns is more likely to draw skepticism from social-media users. "Where influencer marketing gets flak is this idea that you pay influencers and they say something that they don't believe in," she said. "We allowed people who are completely undecided to get on the phone with Biden. When we compare it to the Bloomberg campaign where influencers were paid and they had a very scripted approach, we were doing completely unpaid unscripted conversations with real people.
BIDEN=CHILD ABUSER 😤😠
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