Blake Robbins' recommendation that Quibi invest in digital creators like David Dobrik and Jimmy Donaldson — who bring in millions of views on platforms like YouTube and TikTok — and give them the freedom to "create magic" for the platform.Robbins wasn't the only one in the thread to recommend Quibi move away from traditional celebrities and invest in "fresh stories" or innovative content.
But in trying to distinguish itself from the content on platforms like YouTube, Instagram, and TikTok, Quibi often put these influencers in familiar TV formats — like Liza Koshy's series "Floored," a dance competition series that also puts the contestants through obstacles in the style of the network series like "Wipeout," or Rachel Hollis' talk show.
Three people who work with influencers told Business Insider they pitched shows to Quibi ahead of its launch, and were turned down because they were told the programming was too similar to videos on YouTube or Instagram. One other person said they never heard back from Quibi after a pitch meeting. Nonetheless, two of the people Business Insider spoke with said they would be interested in working with Quibi in the future, because it's an interesting middle ground for digital talent who want to cross over into bigger productions.Quibi also hasn't utilized influencers in its marketing as much as other streaming-video services have.
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