, and it's especially challenging for the production companies that cast, shoot, and edit ad campaigns.
Tool has gone through four economic downturns, and president Dustin Callif told Business Insider that experience prepared his company for the tough months ahead. Its pitch deck, which follows below, promotes its ability to produce different kinds of work remotely.Production companies can no longer do in-person shoots for ads, and the pitch deck reflects Tool's plan to keep business running until things return to normal.
Nancy Hacohen, Tool's managing director, said social distancing will probably remain in place for months, which means production teams will have to be smaller and shoots more spaced out. Most of Tool's efforts involve either content filmed on webcam in someone's home or prep work for commercial shoots that will happen weeks or months from now.
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