Now, with the initial wave of the pandemic in the past, the features that have been defining success in the DTC landscape are changing. In general, the rise of e-commerce in the last few months has been overall beneficial for digitally native and DTC brands, according to SimilarWeb.
SimilarWeb's results for Q2 represent a pathway toward recovery and highlight how effective marketing and personalization can boost growth for DTC companies in a variety of categories, according to SimilarWeb's retail industry consultant Jamie Drayton. This quarter's top-performing brands, which represent apparel, food, beverage, furniture, and home improvement sectors, generally display an ability to target in-demand markets within specific products, according to Drayton.
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