Major US tech and investment firms including Facebook — and possibly Google — are investing a collective $15 billion in Indian tech firm Jio Platforms.
This flock of new users has had cultural side-effects, with the Indian music label T-Series overtaking the YouTube star PewDiePie in 2019 to become the YouTube channel with the most subscribers.The "Jio effect" is little known outside India, but it's already reshaped the way Silicon Valley does business.
Jio's radical move was this: making 4G available to millions of Indians for free in 2016. It began charging nominal amounts for data in 2017 and, by then, the Indian appetite for internet content knew no bounds in part thanks to the availability of budget Android smartphones. Initially, Jio made no money,Mukesh Ambani, the Chairman of Reliance Industries, from left, his wife, Nita Ambani, their son Akash Ambani, and daughter Isha Piramal.
"Jio has changed the consumption habits for hundreds of millions of consumers," Neil Shah, an analyst at Counterpoint Research, told Business Insider.
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