Trader Joe's rebrands international foods, responds to petition - Business Insider

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Trader Joe's says it is renaming international products after an online petition said that names like Trader Ming's and Trader José were racist

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The packaging in question features names like "Trader Ming's," "Arabian Joe's," and "Trader José," among others. Trader Joe's statement follows a slew of retail companies changing branding and mascots with racist roots in response to consumer action this year.Trader Joe's responded to an online petition calling for the removal of "racist" packaging from its international foods, saying that it has already been in the process of phasing it out for several years., which was started on Change.

 

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So stupid. Pretty soon I won’t know where to find taco ingredients in the grocery store because the aisle labels will be considered racist.

🥱

Names are now racist? So KFC's Colonel Sanders should also be racist?

Cowards

José is racist? WTF

Political Correctness like this is the reason Trump is wining

You mean Ming and Jose are not names from those countries?

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