Kenya’s flower industry blooms again as Europe opens up

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Kenyan farmers were forced to throw away millions of roses in March as Europe sealed borders and residents put weddings on hold

Nairobi — Demand for Kenya’s flowers has recovered to about 85% of pre-coronavirus levels as European markets open up after lockdowns, an industry body said, spurring the hope that the industry could see a full rebound by next year.But demand is returning as restrictions ease and growers are hoping it will recover fully by 2021, said Clement Tulezi, CEO of the Kenya Flower Council.

Europe accounts for nearly 70% of Kenya's cut flower exports and coronavirus restrictions had slashed daily orders by half, threatening thousands of jobs in East Africa's richest economy. But like all nations, the coronavirus has battered the economy. Growth is projected to slow to 2.5% in 2020 from 5.4% in 2019.

 

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