What Congress should ask CEOs of Apple, Amazon, Facebook, and Google - Business Insider

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SCOTT GALLOWAY: These are the questions I'd ask the CEOs of Apple, Amazon, Facebook, and Google when they testify before Congress (via profgalloway)

Galloway outlines the questions he'd like Congress to ask the CEOs, including if they think their companies contribute to income inequality in the US, especially as the firms have increased in value even amid the pandemic.The CEOs of Apple, Amazon, Facebook, and Google are scheduled to testify in front of the US House Judiciary Antitrust Subcommittee. Some thoughts…

Big tech has won before the hearing starts. Agreeing to let all four testify concurrently inhibits the committee's ability to go deep on any one issue, and will leave the American public with a sentiment instead of a viewpoint on big tech, much less any conclusions . The COVID-inspired remote format dramatically lessens the likelihood of an unscripted moment that reveals something the American public didn't previously know.

Bezos has the power to take away the committee's lamb treats and, maybe more important, they want invites to the best parties in DC at the old textile museum — Bezos's man cave in Kalorama. I think Bezos lacks character and code , but I'd love to roll with him, and so would every first ballot hall of lame panelist questioning him at the hearings. Cook and Pichai will likely just try to stay out of the line of fire and fawning for Zuck and Bezos, respectively.

But there is hope. By limiting the hearing to the antitrust subcommittee, the House gives more time to representatives who have domain expertise. The sharpest of these embers, if they take the right approach, may be able to move the needle from apathy towards outrage and build momentum for future change. the message. Exploit the one attribute of the format that can be much improved: visuals.

The effective panelists at these hearings use the witness as a prop to stamp their passport on the way to the destination . The strategy is simple: ask a question, share screen/visual, unshare so public can see an awkward reaction by witness, allow five seconds max for answer, interrupt, and wash/rinse/repeat. So, as I'm hoping to be unanimously approved as US Ambassador to Australia in the Biden Administration , here are my suggestions for visuals and questions:Q: Messrs.

 

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profgalloway FYI IPOS_Institute

profgalloway World decision makers missing Bill Gates to complete the package .

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