Morgan Stanley says investors skeptical about Walmart's new membership service, Walmart+, are asking how exactly it's different from others, like Amazon Prime.
Walmart+ is a new membership program that offers same-day delivery and special discounts for an annual fee of $98, and is expected to launch this month, according to Recode.One question keeps popping up when Morgan Stanley talks to investors about Walmart's new membership program that's expected to launch this month: How is it different?
"This is the #1 question/pushback," the note said. "If I'm a Prime member, why would I be interested in Walmart+?"
That analyst should list 5 reasons why he wants to keep his job. People are already members at Amazon. Why would they switch? Amazon isn’t expensive and it’s their prime deals beat out the competitions. Who wants to switch from amazon to Walmart? Cmon, Morgan Stanley.
If I was an executive at Walmart I would start showing my appreciation for all the independent distributors who stock my shelves. I would also be prepared to take a loss for a while on this like Microsoft did getting into the Xbox.
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