Jeff Bezos plays it safe during first Congressional hearing - Business Insider

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America wanted its first unfiltered look at Jeff Bezos, the world's richest person. The Amazon CEO used caution and skill to stay out of the spotlight.

, Bezos had the most "I'll-get-back-to-you-on-that" comments of the four CEOs at the hearing.

"He was trying to be very careful — it's a natural consequence of being sworn in," Kovacic told Business Insider. "Rule number one is never guess or speculate.

"I'm going to acknowledge this is an imperfect system," Bezos said, of Amazon's program allowing consumers to donate to charities that include the SPLC. Bezos said it's against company policy to access proprietary seller data, and the company has additional safeguards to prevent it from happening. But he said he"I do not want to go beyond what I know right now," Bezos said.

Because each speaker was given a five minute limit to ask questions, some of the conversations seemed rushed and disorganized, according to Juozas Kaziukenas, CEO of Marketplace Pulse. He said it would have been more effective if the committee had questioned each CEO on separate days, as the questioning seemed to lack depth.On less sensitive issues, Bezos didn't appear to hold back.

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bkindngood It’s about time.

Tf u mean, his rich n shiny head is literally a spotlight.

And it didn't work.

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