— some of the biggest companies in music — all continued to spend money on both Facebook and Instagram in June and July, according to the data company Pathmatics, which tracks advertising spending. Many of the major distribution companies and prominent independent players are also conspicuously absent from the Stop Hate for Profit website.
“At their core, these issues are really about platform accountability – they’re about having the platforms effectively enforce their own community standards and refine their policies and practices to better address the goals of those standards in an evolving social media world,” the spokesperson continued. “We will continue to monitor recently announced measures to improve adherence to those standards and will work to ensure these platforms are operating in artists’ best interest.
Concerns over Facebook’s policies around hate speech and misinformation have been growing steadily since at least the 2016 presidential election. The movement to influence the platform’s policy via an advertisement boycott — advertising accounts for more than 98 percent of Facebook’s revenue — started to gain momentum in early June after the platform allowed President Trump to post statements that were misleading or promoted violence.
“While it’s impossible to measure the many positive ways social media is shaping humanity, it does feel like occasionally it reflects and amplifies positions we abhor” – Ninja Tune In response, a Facebook spokesperson noted that “we invest billions of dollars each year to keep our community safe and continuously work with outside experts to review and update our policies. We know we have more work to do, and we’ll continue to work with civil rights groups, the Global Alliance for Responsible Media , and other experts to develop even more tools, technology and policies to continue this fight.
Universal and Sony spend less than Spotify on Facebook ads. But while the levels of spending vary across the companies, both have spenton Facebook and Instagram advertising in July, when the boycott is in full swing, than they did in June, according to Pathmatics. Figures from Pathmatics also show that Warner’s spending dipped slightly but continued in July, while TikTok trimmed its ad buys on Facebook and Instagram but did not eliminate spending completely.
Now do one on the number of people deleting their FB but keeping their instagram 😒