Before May, Rogue was selling between 150 and 250 items each month, she said. But after her viral TikTok, the amount of inventory she was selling doubled to between 300 to 500 items each month. Rogue was making about $3,000 to $4,000 in sales each month before May. Within a week of her TikTok being viewed by millions, her sales skyrocketed to just over $7,500 that week.
Since going viral on TikTok, Rogue's following on Depop has tripled – growing by 20,000 within the first week after the video and reaching 60,000 followers on the app since. Now, running her Depop shop is a full-time job. Her day to day changes, but she breaks up her week into three days: sourcing days, shooting days, and TikTok days.
Her shipping and marketing materials are also essential to her business, she said. She wants each package from her shop to be "an exciting experience" for her customers that will make them want to buy from her again. Her packaging process was what made her go viral on TikTok in the first place and includes a branded postcard with a note, a sticker, and a goodie bag with a few accessories.Rogue spends 1 to 1.
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