JOHN COCKAYNE: Poor communication leads to poor business

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Executives can be swamped with e-mails that can clog the flow of information

This is the second part on the importance of better communication, whether it be business or golf and anything in-between.

This truth is that its founder is still running this particular organisation and staff defers all decisions to him, which makes for a logjam at the head of the communications channel. This problem is then being worsened by his being copied in on every e-mail by a staff structure, which cannot make decisions independent of the CEO.

To avoid this type of unnecessary ambiguity, ensure that every communication is clear, as long as it needs to be and no longer than that., Emperor Joseph II comments to Mozart that though his work is ingenious and of quality, “there are simply too many notes”. To paraphrase the comment too often I see the complaint about a communication — “Gee, but it was so long” — this being in response to two A4 pages and 600 words.

 

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