France Will Spend Nearly $300 Million to Save Its Wine Industry

. And this week, officials in France once again insisted that they weren’t going let a little global pandemic undermine generations of winegrowers and the cultural impact the wine industry has had on their society.

On Wednesday, Prime Minister Jean Castex invoked this historical significance in announcing a further increase in aid. “Supporting our winegrowers in the face of the crisis also means safeguarding our common heritage and its artisans,” he. In a separate statement, he explained, “The state will increase to €250 million [about $294 million] its support plan to wine growing, and we will request this aid to be distributed as quickly as possible because cash needs are pressing.

As that statement implies, this increase in funding isn’t the first time the French government has stepped in to aid the wine industry—which has felt a double-whammy, slammed by the drop in demand due to the coronavirus and also still faced with lost sales due to last year’s

OMG

wine has survived numerous plagues it will survive this one

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