" blog in 2012 — a passion project for the pair prior to their swimwear brand — Oakley and Brugman realized that the thousands of bikinis they tested, often in partnership with advertisers, were never quite up to par.
Starting out with a $30,000 loan, Oakley and Brugman produced the first Monday Swimwear collection and fulfilled orders out of their shared two-bedroom apartment in Los Angeles. With the exact market exposure they'd need given their extensive swimwear-loving, largely female social media following — which now tops four million — sales took off right away. "Our first collection sold out within two weeks of launch," Oakley said.
Now ranking as one of the largest swimwear brands in the industry, Monday frequently appears on celebrities like Kendall Jenner, Bella Hadid, Khloe Kardashian, and Jennifer Lopez, and the cofounders said it's on track to do $20 million in annual revenue before 2022.
I'm guessing it was attractive models.
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