startups are continuing to land millions in funding as the industry looks to rebound from the economic turmoil caused by the coronavirus pandemic.
Details of the round were shared exclusively with Business Insider, and the startup declined to disclose its valuation. Fyllo's software platform has four parts: compliance, media, data, and regulations. Its client list includes everything from cannabis brands who are looking to engage with customers, up to major consumer-packaged-goods companies who are looking for insights into the developing cannabis industry, Fyllo's CEO, Chad Bronstein said in a phone interview.
"Our TAM [total addressable market] is very sizable because we built a data ecosystem that mainstream brands could target," Bronstein said in a phone interview. "You could be a Fortune 100 brand wanting to be able to target a cannabis consumer. You may not want to say it, you may not be running cannabis ads per se, but you can want to target that consumer because that consumer is very much a consumer of other products or have other behavioral traits the company wants to target.
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