The Tobacco Interference Index Report has revealed the role of social media influencers within the cigarette industry.The cigarette industry stands accused of practising advertising and marketing tactics which are, a report claims, being used to bypass advertising regulations.
The tobacco control laws in SA prohibits advertising or promoting tobacco products through sponsorship of any organisation, event or service. The report also highlighted the trend of using influencers to blur the lines between what was legal and what was not. According to the report, another lifestyle vlogger and Instagrammer, who has more than 10,300 Twitter followers, tweeted about a tobacco job for influencers: “Looking for Nelson Mandela University students who are keen to become brand ambassadors for a tobacco brand. You have to be a student at NMU, between the ages of 22-24, have an [minimum] of 1,500 followers and be a smoker.”
He added that the industry also used illegal means to break into markets and actively stimulate and support illicit trade.
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