How Steve Jobs, Jack Dorsey, Aaron Sorkin spark creativity - Business Insider

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A former Twitter exec reveals the simple strategy used by Jack Dorsey and Steve Jobs that helped his team be more creative at work

"In some ways, distractions are a form of mindfulness — being mindful of your environment and noticing more new things," Carson told. That might be the arc of a branch outside your office or the fabric of the chair you're sitting on. "Being open to them allows for the ability to take bits of information and combine them in novel ways that are useful or adaptive.", and it underpins creativity.

Daisley cited his former employer as an example of something novel that came out of designated distraction time. Before Twitter was a, its founders were running a podcasting platform called Odeo. In 2005, Apple launched iTunes podcasting and Odeo execs realized their big idea was going to be crowded out of the market. They needed to find a new one.

That year, Twitter's former CEO, Evan Williams, advised the company to start holding hackathons — all-day or all-night coding sessions, popular in the tech industry — at which employees would brainstorm new ideas. During the hackathon, Jack Dorsey, Twitter's current CEO, came up with an idea for a product that would allow people to post updates on their "status," or whatever they were doing at a given time,Ultimately, it's important for both managers and employees to find ways to alleviate daily stress and anxiety.

 

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