. Making its ecommerce business profitable would benefit Walmart's bottom line and enable it to more sustainably compete with other etailers, making it a key goal for Walmart. And Walmart may be able to use the temporary benefits of increased sales and changes in product mix, along with adjustments to its team structure, to develop its business during the pandemic so that Walmart.com is closer to profitability than ever before when the crisis ends.
And Walmart's ecommerce business may be set to reach new heights, as its forthcoming subscription service could boost its appeal to customers and, in turn, revenue. The service, called Walmart+, could cost $98 annually and feature perks like free same-day delivery, discounts on fuel, and early access to promotions.
McMillon confirmed Walmart is moving toward a launch, but it's unclear when Walmart will introduce the offering. Whenever it debuts, it could convince consumers to shop with Walmart more regularly and provide a new revenue stream for Walmart's ecommerce business, boosting its sales growth and potentially its profitability.
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