Small businesses founders had to adapt overnight to weather the COVID-19 storm. Many turned to Instagram, which released a new set of business tools, to find new customers.during lockdown, Business Insider interviewed Gord Ray, Instagram's brand development lead, to find out how small businesses can use the social media platform to grow.
"It created this whole buzz. I've never had more feedback about a feature than this one which is fantastic. I'm so proud of that," Ray says. He shared five quick-fire tips that every small business owner can use to improve their presence on Instagram and gain more customers. Here they are in his own words."Experiment and try all aspects of Instagram. Almost do an audit – have you tried uploading onto stories, your feed, IGTV [Instagram TV], or doing a live story – and what have you learnt from it? Take stock of everything that's going on and get into the mindset of experimenting.
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